Airo
Organic & Paid Social Media Posts
Airo is a large vape and edibles brand that has operations in 26 states & PR. Their social media requests were for product launches, state launches, product highlights, and lifestyle. One unique challenge with them was to understand the rules and restrictions of Meta while growing engagement and acquiring new audiences.
JKD Brands
Organic Posts and Paid Ads
During my time as Manager of Business Development & Design for JKD, I developed and implemented a detailed social media plan to increase engagement and ideally, translate that to increased B2B sales.
After 6 months of building and deploying a social strategy, training the design team on general standards for our online presence, and creating a 90-day content calendar, we increased our audience by nearly double, increased engagement by 3 fold, and maintained that traction over the following year.
The social media overhaul, in combination with a comprehensive B2B marketing strategy I developed, along with the hard work of the sales and design teams, resulted in record profits at JKD Brands.
Videos & Animations
Duraflame
Organic Social Media Posts
Duraflame is a client that has several sub-brands, including Western Wood, B&B Charcoal, Cowboy Charcoal, & Jack Daniel's BBQ Line.
Working collaboratively with their marketing team, I provide monthly creative designs for each brand.
Each brand has a unique identity for each unique audience. Keeping the individual branding standards in mind, I design fun and engaging graphics that have improved their social media metrics and impact.
Scroll to see a selection of my favorite social media designs for Duraflame.